Spotify plays the long game with Family and Student Plans even as revenue per user drops

Spotify plays the long game with Family and Student Plans even as revenue per user drops
 Spotify’s “Family Plan,” a variation of which launched in 2014, as well as its “Student Plan” appear to be driving a significant portion of the company’s growth and improving retention, as the company points to it multiple times in its filing for a direct listing on public markets today. But that also comes at a cost of decreasing the amount of revenue it… Read More

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March 01, 2018 at 02:06AM